Modern day resume writing practices are displaying a growing popularity of resume branding statements. A resume branding statement is an important, emerging facet of personal branding that continues to be a driving asset to successful resumes.
What is a resume branding statement?
Typically, a branding statement is a short, catchy statement that highlights your most relevant experience and skills. From here, it is recommended that you further elaborate with a professional summary. A branding statement is an opportunity to develop the sum of your experience within a phrase, but it shouldn’t replace a full professional summary.
What makes a successful branding statement?
A robust branding statement will highlight your most exceptional qualities, skills, and experiences that will set you apart from other candidates. This statement should portray what characteristics and talents you can bring to a team and how a company would benefit from hiring you. Take note of your greatest professional achievements and which qualities and skills lead you to those achievements.
Where to place your branding statement?
A branding statement exists alongside your professional summary. This should be the first statement in that summary, separated by space, and then followed by additional information about yourself, your achievements, and your skills. Your professional summary will further detail your experience while your branding statement is one sentence that encapsulates yourself and your best qualities. After this statement and summary duo, will you list your areas of expertise and then your professional experience.
How else can you use a branding statement?
A branding statement can be used in multiple areas. You can incorporate it into your header for additional documents, such as your cover letter and thank you letter. This can also serve as your biography on professional social media handles that are character restricted. Placing the branding statement on multiple documents and platforms will also allow for an opportunity for further cohesion across your personal brand.
A resume branding statement is a resume writing practice that is a growing staple. With a multitude of platforms to consider, optimizing cohesion among documents and social media is more important than ever. This short encapsulation of your professional experience will grant employers a look into your brand before addressing all elements of your application.